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Direct mail marketing strategies for today's savvy marketers

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Happy eggs

The Psychology Behind Why We Love Getting Mail (2023)

Cracking open the mailbox to find a surprise waiting inside is an egg-citing experience that never gets old. It could be a handwritten letter from a friend, a care package from a loved one, or even a glossy brochure from a business. There's just something about the tangible nature of mail that appeals to our… ...
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QR montage

Tracking Direct Mail Response Rates with Mailjoy’s QR Codes

Direct mail has been a marketing staple for decades, but with the advent of digital marketing, it can be easy to overlook its effectiveness. That's where Mailjoy comes in. With Mailjoy's contact management and mailing list features, you can create more targeted campaigns that drive results. But how about tracking direct mail response rates? That's… ...
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Small business direct mail advertising

Tips for Small and Local Businesses to Create Effective Direct Mail Advertising Campaigns in 2023

Direct mail advertising is an effective way for small and local businesses to acquire new customers. Unlike email campaigns, direct mail is a physical, tangible form of communication that has a higher response rate. According to the 2022 State of Direct Mail study, direct mail has a 13x higher response rate compared to email campaigns.… ...
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Fun and Quirky Postcard Designs: Ideas to Spice Up Your Direct Mail Marketing Campaigns

Are you tired of the same old boring postcard designs? It's time to shake things up and get creative! So here are some fun and quirky postcard design ideas that are sure to grab your audience's attention and make them remember your brand. ...
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Building direct mailing lists

How to Build a Mailing List for Successful Direct Mail Campaigns – From In-Person to Data Mining

Greetings, fellow mailers! In this article, we'll be discussing the importance of building targeted direct mailing lists and exploring different methods for creating a list of physical mailing addresses. While email campaigns have their place, there's something special about receiving a physical piece of mail, and that's why we're focusing on physical mailing addresses in… ...
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Unleash Your Inner Picasso: Why Mailjoy’s Direct Mail Templates are the Best Way to Get Creative with Direct Mail

If you're reading this, chances are you're in the market for some top-notch direct mail templates. I have seen firsthand the power that a well-designed postcard or letter can have on a direct mail campaign. Not only do templates save you time and effort, but they also provide a solid foundation for your design, ensuring… ...
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illustration of a modern building on a gadget

Discover the Secrets of Postcard Design Mastery with Mailjoy!

Ah, the magic of direct mail! With a well-crafted postcard design, you can reach potential customers in your local area and have them eager to learn more about your business. But how do you ensure your direct mail stands out among the sea of bills and junk in their mailbox? That's where Mailjoy comes in,… ...
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Real estate direct mail may seem like a thing of the past, but it is far from obsolete.

Unlock the Secrets of Real Estate Postcards

Direct mail may seem like a thing of the past, but let me tell you, it is far from obsolete. In fact, when it comes to real estate, real estate postcards can be a game changer. But how do you make sure your mailer stands out among the bills and junk mail cluttering up your… ...
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letter cubes

Direct mail copywriting: Craft persuasive letters that get results

When it comes to direct mail copywriting, the words you choose can be the difference between a letter that gets tossed in the trash and one that inspires action. As a copywriter, it's your job to craft persuasive letters that grab the reader's attention, build trust, and ultimately drive sales. Table of ContentsKnow Thy AudiencePenning… ...
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Books on a shelf

Multichannel Marketing Mastery: Harness the Power of Direct Mail and Physical Touchpoints in 2023

Stories have the power to transport us to different worlds, to make us feel and to make us think. Just like a story, a well-crafted direct mail piece can connect with your audience on a personal level and leave a lasting impression. In today's digital age, it's easy to forget the power of the physical… ...
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Direct Mail Letters: The Perfect Solution for Personalized Marketing

Mailjoy started with the idea that direct mail should be as easy, personalized, and smart as digital channels like email marketing. So we created an easy to use self-service platform that removed the complexities of direct mail. Things like having to source and work with local printers, needing to hire a graphic designer, and waiting on the long lead… ...
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Advance acceptance postcards

How Advance Acceptance uses postcards to personally onboard customers

This is the second post in our new customer spotlight series. In it, we'll hear from founders, marketers, communication specialists, and others who use Mailjoy postcards for their businesses and organizations. In this post, we'll be chatting with Conrad Magalis, Marketing Manager at Advance Accept, a Minneapolis-based company that helps businesses finance equipment for their… ...
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Become a postcard marketing pro

Mailjoy Pro is here with new features and lower cost postcards

Mailjoy was initially designed as a simple tool to send one-off direct mail postcard marketing campaigns. It does this by being do-it-yourself simple, offering personalization, providing tracking capabilities, promoting straightforward transparent pricing, and most importantly, removing the complexity of working with mail. Compared to the traditional print and mail experience, we think it's an order… ...
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Direct mail personalization for images

New: Personalize images for every direct mail recipient

Personalization is key to an effective direct mail campaign. At Mailjoy, it's something we spend a lot of time thinking about when it comes to how you create campaigns with us. Until today, direct mail personalization was only possible with text through merge tags such as "Hey {{firstname}}" or "Enjoy 10% off with code {{discountcode}}".… ...
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How Beat Nb, a non-profit, uses personalized direct mail for fundraising events

This is the first of many posts in our new customer spotlight series. In it, we'll hear from founders, marketers, communication specialists, and others who use Mailjoy personalized direct mail for their businesses and organizations. In this post, we'll be chatting with Kyle Matthews, Executive Director of Beat Nb, a non-profit that drives neuroblastoma cancer… ...
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