Direct mail has been a marketing staple for decades, but with the advent of digital marketing, it can be easy to overlook its effectiveness. That’s where Mailjoy comes in. With Mailjoy’s contact management and mailing list features, you can create more targeted campaigns that drive results. But how about tracking direct mail response rates? That’s where QR codes come in.
The Rise of QR Codes
QR codes have become ubiquitous in recent years. Undoubtedly you’ve probably seen them on products, posters, and even on restaurant menus. QR codes are a two-dimensional barcode that can be scanned by a smartphone camera. They can contain a variety of information, including website URLs, contact information, and more. But how can you use them in direct mail campaigns?
Using QR Codes for Tracking Direct Mail Response Rates
Tracking your conversions has been possible for many years using Mailjoy’s conversion urls. We have now made it even easier by allowing you to easily add a QR code to your postcard or other mailer. This QR code can be customized to contain a variety of information, including a unique identifier for each recipient. When the recipient scans the code with their smartphone camera, they will be directed to a landing page that is customized to your direct mail campaign (perhaps even the recipient’s profile).
This landing page can be used to track conversions. For example, if you’re promoting a new product, you can direct recipients to a landing page where they can learn more about the product and make a purchase. Furthermore, by tracking the number of people who scan the QR code and make a purchase, you can determine the effectiveness of your campaign.
How to Add a QR Code to Your Mailjoy Campaign
Adding a QR code to your Mailjoy campaign is easy. Simply add one of our QR code elements to your postcard or letter design using Mailjoy’s easy-to-use design tool.
Here’s an example of what a Mailjoy postcard with a QR code could look like:
The Benefits of Using QR Codes to Track Your Response Rates
There are several benefits to using QR codes in your direct mail campaigns. Firstly, they make tracking direct mail response rates easy. By directing recipients to a customized landing page, you can track who is responding to your campaign and make adjustments as needed.
Secondly, QR codes can help to increase engagement. When recipients scan the code, we direct them to your landing page that you can customize to your campaign. This can help to create a more personalized experience and increase the likelihood that they will take action.
Finally, QR codes can be a fun and interactive way to engage with your audience. So, by including a QR code on your postcard or other mailer, you are inviting recipients to take action and engage with your brand.
Conclusion
Direct mail may be an old-school marketing tactic, but with Mailjoy and QR codes, it can be just as effective as digital marketing. By tracking conversions with QR codes, you can determine the effectiveness of your campaigns and make adjustments as needed. And with the rise of QR codes, they have become a ubiquitous and fun way to engage with your audience. So why not give it a try?
