Today’s marketers thrive on data and knowing their campaigns’ ROI, and rightly so, but figuring this out for an offline campaign can be difficult at best. This is especially challenging if you are new to marketing, or wear many hats to keep your business running. How do you know how many people converted or, more specifically, who converted? If you send direct mail through a traditional offline printer you’d have to build out your own internal way to track conversions or do your own ad hoc reporting. We think we’ve created a better way that you’re going to love.
Introducing Conversion Tracking by Mailjoy
Tracking the effectiveness of direct mail campaigns has long been a challenge for marketers, but we have built a simple solution right into Mailjoy. With our cutting-edge technology, you can now track the performance of your direct mail postcards like never before. Gone are the days of wondering if your campaign is working, or how many people are actually converting. We’ve created a way for you to track the conversions from individual postcards, visualize the results, and even get notified the moment a conversion happens.
And that’s not all. Our first release is centered around tracking website views, so if your call-to-action is sending someone to your website, you’re in luck. We’ll tell you everything you need to know about the traffic that’s coming your way. You’ll know how many visits you received, who visited and when, and your total conversion percentage. With this kind of data at your fingertips, you can make informed decisions about your campaign and adjust your strategy accordingly.
Easily Track Direct Mail Conversions: How It Works
The next time you setup a campaign, you can track direct mail conversions very easily. You simply provide us with the destination URL — i.e. where you want people to go to. You can even add on UTM parameters so the traffic is properly attributed in your Google Analytics.
The URL is in the format pst.to/c9df8dj with the c9df8dj part being unique to each recipient. When the recipient visits the URL, it will instantly redirect them to your website, and Mailjoy will log the conversion.
You can then place a ‘Conversion URL’ or ‘QR Code’ on your design, and we will automatically convert it into a unique short tracking URL/QR code on each recipient’s postcard or letter. This can easily be performed in mere seconds using Mailjoy’s designer, and previewed in real-time with your recipient data.
Making Sense of the Numbers: Visualizing Your Tracking Data
We’ve overhauled the campaign reporting experience to give you even more insights into what happens after you send a campaign with Mailjoy.
With the Results tab, you’ll get a clear picture of how your campaign is performing, including a conversion chart and a feed that displays who converted and when. This is valuable information that lets you see the effectiveness of your campaign and adjust your strategy if needed.
In the Recipients tab, you’ll get more detailed information about who converted, and how many times they viewed your website. This data allows you to identify your most engaged leads, which is crucial for targeting specific audiences with follow-up campaigns. You can even filter by who converted and who didn’t, which makes it easy to see which recipients you may want to retarget.
With these new insights, you can optimize your marketing strategy, focus on high-value customers, and get a better understanding of the ROI of your campaigns.
Real-time Actions: Put Your Conversion Tracking to Work
When someone converts, it’s a sure sign of their interest in whatever you’re promoting. What if you could take action the moment that interest happens? Well, we have you covered there too! Whether you want a Slack notification or send a follow up email, you can do that with our Zapier integration. We have a new conversion event trigger that lets you take action the moment a conversion event happens.
A Real-World Example: Conversion Tracking in Action
I’ve setup a targeted campaign and want to do the following:
- Track visits to my website www.mailjoy.com.
- Properly attribute the traffic (UTM source: mailjoy; UTM medium: mail; UTM campaign: my-campaign)
- Know who converted and get notified in Slack the moment a conversion happens
Additionally, by using conversion tracking and our Zapier integration, we can do all of this and more!
When a Mailjoy conversion occurs, you can use Zapier to trigger a wide range of automated actions that integrate with other software and platforms. For example, you can automatically add the customer’s contact information to a CRM like Salesforce or HubSpot; send a personalized thank-you email or text message through an automation tool like Mailchimp or Twilio; or even create a new task or project in a project management system like Trello or Asana to ensure that the conversion is followed up on promptly.
You can easily set up automated workflows using Zapier without writing any code. This allows you to streamline your processes, save time, and ensure your customer data remains organized and up-to-date.
Note: Conversion tracking is now available for free and Pro users. Free users will only be able to see anonymous conversion events, whereas credit plan users can see exactly who converted and take action via our Zapier integration. If you’d like early access to Mailjoy Pro, please contact us.