Direct mail strategies for digital marketers

March 15, 2017

New: Personalize postcards with any type of data

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Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient’s name or the ability to offer a custom promo…

Todd Goldberg

March 7, 2017

How to send direct mail campaigns like a digital marketer

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There’s a shift in the direct mail landscape that’s making it easier to create and send direct mail effectively. Digital marketers are already experienced with running data-driven campaigns, but many of the same best practices can be applied to direct…

Todd Goldberg

February 28, 2017

Send personalized postcards to Kickstarter backers

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Over 120,000 campaigns have been successfully funded on Kickstarter, a popular crowdfunding site. If you’re one of those 120,000 campaign creators, you may be considering how you can effectively communicate with your backers. Sure, you can send them emails, but…

Todd Goldberg

February 14, 2017

How to code a personalized direct mail postcard

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If you’re a digital marketer in 2017 you’re probably experienced with a variety of email platforms and know the difference between an HTML-formated email and a plain text email. In a way, direct mail has been the physical equivalent of…

Todd Goldberg

February 14, 2017

New: Mailer personalization and the ability to code designs

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The most effective marketing emails you send are the ones that are personalized for your target audience. Rather than have a one size fits all message, you can craft your messaging to an individual person. Campaign Monitor, an email marketing…

Todd Goldberg

January 29, 2017

Direct mail in a digital age

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Marketers today are constantly looking for new channels that will drive the next leg of growth. It’s a cycle of testing different channels (breadth), doubling down on ones that work (depth), and then riding the wave until the channel dries…

Todd Goldberg