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There's a shift in the direct mail landscape that's making it easier to create and send direct mail effectively. Digital marketers are already experienced with running data-driven campaigns. So, you can apply many of the same best practices to direct mail. The only real limitation is the print partner you choose and what they offer.… ...Read More
Over 120,000 campaigns have been successfully funded on Kickstarter, a popular crowdfunding site. If you're one of those 120,000 campaign creators, you may be considering how you can effectively communicate with your backers. Sure, you can send them emails, but for some communications, you may want to send something a bit more personal. One option… ...Read More
If you're a digital marketer in 2017 you're probably experienced with a variety of email platforms and know the difference between an HTML-formated email and a plain text email. In a way, direct mail has been the physical equivalent of a plain text email -- static and low frills. There's also a good chance that… ...Read More
The most effective marketing emails you send are the ones that are personalized for your target audience. Rather than have a one size fits all message, you can craft your messaging to an individual person. Campaign Monitor, an email marketing platform, organized a bunch of stats around how much personalization matters for email. Here are… ...Read More
Marketers today are constantly looking for new channels that will drive the next leg of growth. It's a cycle of testing different channels (breadth), doubling down on ones that work (depth), and then riding the wave until the channel dries up. Most of these efforts tend to lie in the digital realm -- email, content,… ...Read More
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