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Direct mail marketing strategies for today's savvy marketers

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Segmentation options

Introducing Segments, an easy way to create highly targeted campaigns

After we released mailing lists which allow you to organize contacts into static mailing lists that you manually manage, we’ve seen you create lists for all sorts of things, but until today, there wasn’t much you could do with them. Hello, Segmentation. Imagine being able to organize your contacts into mailings lists based on things… ...
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How to create personalized postcard design using your own artwork (2023)

Postcard design is equal parts creativity and best practices. At Mailjoy, we've seen brands and companies with design requirements that require them to use in-house design teams, freelance designers, or agencies to assist with their creatives. While we offer an amazing drag and drop postcard designer, these brands needed more design control. In this post, we'll explore how you can design… ...
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Direct Mail Templates

Design postcards with our drag and drop designer (2023)

Postcard design is an important part of any direct mail campaign. When we first launched our self-service postcard designer, we offered basic design capabilities around a small set of pre-made templates. Today, our drag and drop postcard designer has far more functionality and loads of additional templates. The personalized postcards you can design with it will blow… ...
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Direct Mail Integrations: Connect Mailjoy to 5000+ apps with Zapier

We've created Mailjoy to be the most effective and simple way to send out physical mail campaigns. While many companies just want to send one-off campaigns, others want to integrate mail into their marketing workflows. We've been building Mailjoy as the central platform for you to create, manage, and optimize mail as a channel. We have integrated with… ...
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Direct mail conversion tracking

Track direct mail conversions in real-time (2023)

Today's marketers thrive on data and knowing their campaigns' ROI, and rightly so, but figuring this out for an offline campaign can be difficult at best. This is especially challenging if you are new to marketing, or wear many hats to keep your business running. How do you know how many people converted or, more specifically, who… ...
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How Mailjoy’s Direct Mail Contact Management Helps You Organize and Target Your Audience

Managing customer, prospect, and member data is essential for any direct mail campaign. But it can be time-consuming and frustrating to have to export data from other tools like e-commerce stores or CRMs every time you want to create a new mailing list. That's why Mailjoy offers full direct mail contact management to make postcard… ...
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Choose from over 3 million free high-quality images with our Unsplash integration

Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our self-service design tool, we've learned a lot about what we can do to make this task easier and more effective. We have two very exciting updates to share today which will help you design… ...
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real estate marketing postcards

How savvy realtors use real estate direct mail effectively in 2023

Direct mail is far from obsolete. In fact, recent changes in technology have made it a powerful tool to match the personalization and more data-driven techniques of digital marketing. Did you know that print campaigns can be as sophisticated as digital campaigns? Savvy realtors who are looking for an edge in their markets still do real… ...
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Direct mail postcard personalization

Design beautiful direct mail postcards and letters with our self-service design tool

A postcard’s design is an essential element in a mail campaign, but yet the majority of direct mail postcard campaigns sent by companies today look like they were designed in the 1990’s. Consumers care more about design than ever so why not make it a priority? Using a clean, high-quality design is critical to effectively… ...
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Email marketing tactics that you should be using for your direct mail marketing

Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed as an old, analog channel is making a comeback as technology is being created to make it smarter and easier… ...
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5 postcard examples from popular startups

5 Postcard Examples from Popular Startups

Direct mail isn't just used by local businesses. Startups across a variety of industries use direct mail postcards for different purposes. Some use it for acquiring new customers, while others use it to reengage existing customers. We've rounded up a few postcard examples from popular startups that do direct mail well. If you're looking for… ...
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How to design a postcard: Strategy and design tips for postcards that convert

Mail is something nearly everyone gets, but not all mail is created equal. While some mail may be personal in nature, many companies use mail as a marketing channel -- aka direct mail -- to either acquire new customers or reengage customers they already have in hopes of driving more revenue. According to the DMA,… ...
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Expert tips on building a mailing list from Will Spero, CEO of Mailers Haven

Buying or renting a mailing list is an investment. With targeting being an essential element of a direct mail campaign, it’s important that the data quality for your target audience is high. At Mailjoy, we don’t provide mailing lists as many of our customers create campaigns with data from their own customer database. For everyone… ...
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How to create a direct mail mailing list in 2023

In the digital world, how to build an email list is well documented with 1000's of people weighing in on different tactics. On the physical side of things where real tangible mail and physical addresses are involved, it's not so straightforward. Marketers who want to use mail today now have a wide range of tools… ...
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New: Personalize postcards with any type of data

Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient's name or the ability to offer a custom promo code. Today, we're about to knock things up a notch with custom fields support and a… ...
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