Mailjoy blog

Direct mail strategies for today's marketers
Segmentation options

Introducing Segments, an easy way to create highly targeted campaigns

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After we released mailing lists which allow you to organize contacts into static mailing lists that you manually manage, we’ve seen you create lists for all sorts of things, but until today, there wasn’t much you could do with them.…

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How to personalize postcards with your own artwork

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Postcard design is equal parts creativity and best practices. At Mailjoy, we’ve seen brands and companies with design requirements that require them to use in-house design teams, freelance designers, or agencies to assist with their creatives. While we offer an amazing drag and drop postcard designer,…

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Direct Mail Templates

Design postcards with our new drag and drop designer

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Postcard design is an important part of any direct mail campaign. In May, we launched our first self-service postcard designer which offered basic design capabilities around a small set of pre-made templates. Today, we’re launching a drag and drop postcard designer with new…

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New: Connect Mailjoy to 750+ apps with Zapier

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We’ve created Mailjoy to be the most effective and simple way to send out physical mail campaigns. While many companies just want to send one-off campaigns, others want to integrate mail into their marketing workflows. We’ve been building Mailjoy as the central…

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Direct mail conversion tracking

New: Track direct mail conversions in real-time

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Today’s marketers thrive on data and knowing their campaigns’ ROI, but figuring this out for an offline campaign can be difficult at best. How do you know how many people converted or, more specifically, who converted? If you send direct mail through…

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direct mail mailing lists

New: Create contacts and organize them into mailing lists

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Your customer, prospect, and member data already lives in other tools like your e-commerce store or CRM. We’ve learned that having to export their data to create a mailing list for every direct mail campaign can be time-consuming. Today’s release is…

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New: Live preview mode and an Unsplash integration (200k+ free images)

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Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our new self-service design tool, we’ve learned a lot about what we can do to make this task easier and…

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real estate marketing postcards

How savvy realtors send real estate postcards

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Direct mail is far from obsolete. In fact, recent changes in technology have made it a powerful tool to match the personalization and more data-driven techniques of digital marketing. Yes, print campaigns can be as sophisticated as digital campaigns. Savvy…

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Direct mail postcard personalization

Design beautiful postcards with our new self-service design tool

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A postcard’s design is an essential element in a mail campaign, but yet the majority of postcards sent by companies today look like they were designed in the 1990’s. Consumers care more about design than ever so why not make…

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Email marketing tactics that you should be using for direct mail

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Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed as an old, analog channel…

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