Managing customer, prospect, and member data is essential for any direct mail campaign. But it can be time-consuming and frustrating to have to export data from other tools like e-commerce stores or CRMs every time you want to create a new mailing list. That’s why Mailjoy offers full direct mail contact management to make postcard marketing a more integrated part of your marketing toolkit.
Manage Your Direct Mail Contacts with Custom Fields
With Mailjoy’s contact management, you can import your customer data directly into the platform and create rich profiles for each contact. Custom fields allow you to add additional data beyond just name and mailing address. This can include things like email address, phone number, order history, and more. You can then use this data to personalize your mailers and create dynamic segments for more targeted campaigns.
For example, let’s say you have an e-commerce store that sells pet products. Begin by importing your customer data into Mailjoy with custom fields for things like pet type, purchase history, and location. You can then create mailing lists for dog owners who have made a purchase in the last three months and live within a certain zip code. Additionally, you can also create a dynamic segment for cat owners who haven’t made a purchase in the last six months and send them a targeted offer to bring them back to your store.
Learn more about getting started with contacts.
Create Mailing Lists for More Targeted Campaigns
In addition to contact management, Mailjoy allows you to organize your contacts into mailing lists. Mailing lists work just like the ones you’re used to building for email newsletters. So, you can create as many mailing lists as you’d like. From VIP customers to members who joined in a certain month, to contacts that you imported from a specific tool.
For example, let’s say you have a fitness studio and want to send postcards to promote a new yoga class. You can create a mailing list for members who have attended a yoga class in the last month and send them a targeted postcard with a special offer for the new class.
Learn more about getting started with lists.
Keep Track of Your Recipients’ Mailing History
Another key benefit of Mailjoy’s contact management is the ability to view a mailing history for each contact. This allows you to see every postcard you’ve sent to a contact, how many postcards you’ve sent, and when the last mailing was. As a result, this makes it easy to keep track of your campaigns and ensure that you’re not sending too many or too few postcards to a contact.
For example, let’s say you have a real estate business and you want to send postcards to potential homebuyers in a specific area. You can create a mailing list and send a postcard with a special offer for a free home valuation. If the contact responds to the offer, you can see their mailing history and make sure that you’re not sending them duplicate postcards or bombarding them with too much mail.
Streamline Your Direct Mail Contact Management with Mailjoy
Overall, Mailjoy’s contact management makes it easy to streamline your direct mail campaigns and save time. By importing your customer data directly into the platform, creating rich profiles, and organizing contacts into mailing lists, you can create more targeted campaigns that drive results. Moreover, the mailing history feature keeps track of your campaigns to ensure that you’re not over- or under-mailing your contacts.
We’re building an open direct mail platform that works with the tools you use. At the current time, we have two exciting features help with that. The first is an integration with Zapier, a tool that connects Mailjoy to 5,000+ apps. If you’re a Zapier user, you can find our integration here: https://zapier.com/apps/mailjoy. The second is a powerful API to integrate Mailjoy into your own private workflows, or even other apps. If you’re a developer and would like to learn more, please contact us.
Ready to supercharge your postcard marketing capabilities? Sign up for a free Mailjoy account to send your first campaign in minutes.
