We’ve created Mailjoy to be the most effective and simple way to send out physical mail campaigns. While many companies just want to send one-off campaigns, others want to integrate mail into their marketing workflows. We’ve been…
Today’s marketers thrive on data and knowing their campaigns’ ROI, and rightly so, but figuring this out for an offline campaign can be difficult at best. This is especially challenging if you are new to marketing,…
Managing customer, prospect, and member data is essential for any direct mail campaign. But it can be time-consuming and frustrating to have to export data from other tools like e-commerce stores or CRMs every time…
Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our self-service design tool, we’ve learned a lot about what we can do to make…
A postcard’s design is an essential element in a mail campaign, but yet the majority of direct mail postcard campaigns sent by companies today look like they were designed in the 1990’s. Consumers care more…
Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient’s name or the ability…
If you’re a digital marketer in 2017 you’re probably experienced with a variety of email platforms and know the difference between an HTML-formated email and a plain text email. In a way, direct mail has…
The most effective marketing emails you send are the ones that are personalized for your target audience. Rather than have a one size fits all message, you can craft your messaging to an individual person.…
