Expert tips on building a mailing list from Will Spero, CEO of Mailers Haven

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Buying or renting a mailing list is an investment. With targeting being an essential element of a direct mail campaign, it’s important that the data quality for your target audience is high. At Mailjoy, we…

How to send direct mail campaigns like a digital marketer in 2023

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There’s a shift in the direct mail landscape that’s making it easier to create and send direct mail effectively. Digital marketers are already experienced with running data-driven campaigns. So, you can apply many of the…

Direct mail in a digital age

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Marketers today are constantly looking for new channels that will drive the next leg of growth. It’s a cycle of testing different channels (breadth), doubling down on ones that work (depth), and then riding the…