Happy eggs

The Psychology Behind Why We Love Getting Mail (2023)

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Cracking open the mailbox to find a surprise waiting inside is an egg-citing experience that never gets old. It could be a handwritten letter from a friend, a care package from a loved one, or…

QR montage

Tracking Direct Mail Response Rates with Mailjoy’s QR Codes

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Direct mail has been a marketing staple for decades, but with the advent of digital marketing, it can be easy to overlook its effectiveness. That’s where Mailjoy comes in. With Mailjoy’s contact management and mailing…

Fun and Quirky Postcard Designs: Ideas to Spice Up Your Direct Mail Marketing Campaigns

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Are you tired of the same old boring postcard designs? It’s time to shake things up and get creative! So here are some fun and quirky postcard design ideas that are sure to grab your audience’s attention and make them remember your brand.

Building direct mailing lists

How to Build a Mailing List for Successful Direct Mail Campaigns – From In-Person to Data Mining

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Greetings, fellow mailers! In this article, we’ll be discussing the importance of building targeted direct mailing lists and exploring different methods for creating a list of physical mailing addresses. While email campaigns have their place,…

Unleash Your Inner Picasso: Why Mailjoy’s Direct Mail Templates are the Best Way to Get Creative with Direct Mail

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If you’re reading this, chances are you’re in the market for some top-notch direct mail templates. I have seen firsthand the power that a well-designed postcard or letter can have on a direct mail campaign.…

Real estate direct mail may seem like a thing of the past, but it is far from obsolete.

Unlock the Secrets of Real Estate Postcards

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Direct mail may seem like a thing of the past, but let me tell you, it is far from obsolete. In fact, when it comes to real estate, real estate postcards can be a game…

letter cubes

Direct mail copywriting: Craft persuasive letters that get results

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When it comes to direct mail copywriting, the words you choose can be the difference between a letter that gets tossed in the trash and one that inspires action. As a copywriter, it’s your job…

Books on a shelf

Multichannel Marketing Mastery: Harness the Power of Direct Mail and Physical Touchpoints in 2023

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Stories have the power to transport us to different worlds, to make us feel and to make us think. Just like a story, a well-crafted direct mail piece can connect with your audience on a…

Email marketing tactics that you should be using for your direct mail marketing

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Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed…

5 postcard examples from popular startups

5 Postcard Examples from Popular Startups

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Direct mail isn’t just used by local businesses. Startups across a variety of industries use direct mail postcards for different purposes. Some use it for acquiring new customers, while others use it to reengage existing…