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Todd Goldberg

Todd Goldberg

How to send direct mail campaigns like a digital marketer in 2023

1300 700 Mailjoy blog

There’s a shift in the direct mail landscape that’s making it easier to create and send direct mail effectively. Digital marketers are already experienced with running data-driven campaigns. So, you can apply many of the…

    Send personalized postcards to Kickstarter backers

    1300 700 Mailjoy blog

    Over 120,000 campaigns have been successfully funded on Kickstarter, a popular crowdfunding site. If you’re one of those 120,000 campaign creators, you may be considering how you can effectively communicate with your backers. Sure, you…

      How to code a personalized direct mail postcard

      2298 1480 Mailjoy blog

      If you’re a digital marketer in 2017 you’re probably experienced with a variety of email platforms and know the difference between an HTML-formated email and a plain text email. In a way, direct mail has…

        New: Mailer personalization and the ability to code designs

        2020 1328 Mailjoy blog

        The most effective marketing emails you send are the ones that are personalized for your target audience. Rather than have a one size fits all message, you can craft your messaging to an individual person.…

          Direct mail in a digital age

          1300 700 Mailjoy blog

          Marketers today are constantly looking for new channels that will drive the next leg of growth. It’s a cycle of testing different channels (breadth), doubling down on ones that work (depth), and then riding the…