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Todd Goldberg

How Mailjoy’s Direct Mail Contact Management Helps You Organize and Target Your Audience

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Managing customer, prospect, and member data is essential for any direct mail campaign. But it can be time-consuming and frustrating to have to export data from other tools like e-commerce stores or CRMs every time…

Choose from over 3 million free high-quality images with our Unsplash integration

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Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our self-service design tool, we’ve learned a lot about what we can do to make…

real estate marketing postcards

How savvy realtors use real estate direct mail effectively in 2023

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Direct mail is far from obsolete. In fact, recent changes in technology have made it a powerful tool to match the personalization and more data-driven techniques of digital marketing. Did you know that print campaigns…

Direct mail postcard personalization

Design beautiful direct mail postcards and letters with our self-service design tool

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A postcard’s design is an essential element in a mail campaign, but yet the majority of direct mail postcard campaigns sent by companies today look like they were designed in the 1990’s. Consumers care more…

Email marketing tactics that you should be using for your direct mail marketing

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Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed…

5 postcard examples from popular startups

5 Postcard Examples from Popular Startups

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Direct mail isn’t just used by local businesses. Startups across a variety of industries use direct mail postcards for different purposes. Some use it for acquiring new customers, while others use it to reengage existing…

How to design a postcard: Strategy and design tips for postcards that convert

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Mail is something nearly everyone gets, but not all mail is created equal. While some mail may be personal in nature, many companies use mail as a marketing channel — aka direct mail — to…

Expert tips on building a mailing list from Will Spero, CEO of Mailers Haven

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Buying or renting a mailing list is an investment. With targeting being an essential element of a direct mail campaign, it’s important that the data quality for your target audience is high. At Mailjoy, we…

How to create a direct mail mailing list in 2023

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In the digital world, how to build an email list is well documented with 1000’s of people weighing in on different tactics. On the physical side of things where real tangible mail and physical addresses…

New: Personalize postcards with any type of data

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Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient’s name or the ability…