Posts By :

Karl White

Happy eggs

The Psychology Behind Why We Love Getting Mail (2023)

1920 1280 Mailjoy blog

Cracking open the mailbox to find a surprise waiting inside is an egg-citing experience that never gets old. It could be a handwritten letter from a friend, a care package from a loved one, or…

QR montage

Tracking Direct Mail Response Rates with Mailjoy’s QR Codes

1280 720 Mailjoy blog

Direct mail has been a marketing staple for decades, but with the advent of digital marketing, it can be easy to overlook its effectiveness. That’s where Mailjoy comes in. With Mailjoy’s contact management and mailing…

Small business direct mail advertising

Tips for Small and Local Businesses to Create Effective Direct Mail Advertising Campaigns in 2023

2085 1371 Mailjoy blog

Direct mail advertising is an effective way for small and local businesses to acquire new customers. Unlike email campaigns, direct mail is a physical, tangible form of communication that has a higher response rate. According…

Fun and Quirky Postcard Designs: Ideas to Spice Up Your Direct Mail Marketing Campaigns

357 242 Mailjoy blog

Are you tired of the same old boring postcard designs? It’s time to shake things up and get creative! So here are some fun and quirky postcard design ideas that are sure to grab your audience’s attention and make them remember your brand.

Building direct mailing lists

How to Build a Mailing List for Successful Direct Mail Campaigns – From In-Person to Data Mining

1945 1475 Mailjoy blog

Greetings, fellow mailers! In this article, we’ll be discussing the importance of building targeted direct mailing lists and exploring different methods for creating a list of physical mailing addresses. While email campaigns have their place,…

Unleash Your Inner Picasso: Why Mailjoy’s Direct Mail Templates are the Best Way to Get Creative with Direct Mail

1300 700 Mailjoy blog

If you’re reading this, chances are you’re in the market for some top-notch direct mail templates. I have seen firsthand the power that a well-designed postcard or letter can have on a direct mail campaign.…

illustration of a modern building on a gadget

Discover the Secrets of Postcard Design Mastery with Mailjoy!

867 1300 Mailjoy blog

Ah, the magic of direct mail! With a well-crafted postcard design, you can reach potential customers in your local area and have them eager to learn more about your business. But how do you ensure…

Real estate direct mail may seem like a thing of the past, but it is far from obsolete.

Unlock the Secrets of Real Estate Postcards

1733 1300 Mailjoy blog

Direct mail may seem like a thing of the past, but let me tell you, it is far from obsolete. In fact, when it comes to real estate, real estate postcards can be a game…

letter cubes

Direct mail copywriting: Craft persuasive letters that get results

1880 1047 Mailjoy blog

When it comes to direct mail copywriting, the words you choose can be the difference between a letter that gets tossed in the trash and one that inspires action. As a copywriter, it’s your job…

Books on a shelf

Multichannel Marketing Mastery: Harness the Power of Direct Mail and Physical Touchpoints in 2023

1920 1280 Mailjoy blog

Stories have the power to transport us to different worlds, to make us feel and to make us think. Just like a story, a well-crafted direct mail piece can connect with your audience on a…