Mailjoy blog

Direct mail strategies for today's marketers

New: Live preview mode and an Unsplash integration (200k+ free images)

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Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our new self-service design tool, we’ve learned a lot about what we can do to make this task easier and…

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real estate marketing postcards

How savvy realtors send real estate postcards

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Direct mail is far from obsolete. In fact, recent changes in technology have made it a powerful tool to match the personalization and more data-driven techniques of digital marketing. Yes, print campaigns can be as sophisticated as digital campaigns. Savvy…

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Direct mail postcard personalization

Design beautiful postcards with our new self-service design tool

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A postcard’s design is an essential element in a mail campaign, but yet the majority of postcards sent by companies today look like they were designed in the 1990’s. Consumers care more about design than ever so why not make…

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Email marketing tactics that you should be using for direct mail

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Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed as an old, analog channel…

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5 postcard examples from popular startups

5 postcard examples from popular startups

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Direct mail isn’t just used by local businesses. Startups across a variety of industries use direct mail postcards for different purposes. Some use it for acquiring new customers, while others use it to reengage existing customers. We’ve rounded up a…

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Introducing Local Mail, an easy way to market locally with postcards

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Sometimes when you’re targeting new customers, you want to focus on geography rather than by demographics or interests. Let’s say you’re a marketing manager whose product is an on-demand food delivery app that’s soon launching in a new market. Your…

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How to design a postcard: Strategy and design tips for postcards that convert

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Mail is something nearly everyone gets, but not all mail is created equal. While some mail may be personal in nature, many companies use mail as a marketing channel — aka direct mail — to either acquire new customers or…

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Expert tips on building a mailing list from Will Spero, CEO of Mailers Haven

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Buying or renting a mailing list is an investment. With targeting being an essential element of a direct mail campaign, it’s important that the data quality for your target audience is high. At Mailjoy, we don’t provide mailing lists as…

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How to create a mailing list

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In the digital world, how to build an email list is well documented with 1000’s of people weighing in on different tactics. On the physical side of things where real tangible mail and physical addresses are involved, it’s not so…

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New: Personalize postcards with any type of data

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Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient’s name or the ability to offer a custom promo…

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