A postcard’s design is an essential element in a mail campaign, but yet the majority of postcards sent by companies today look like they were designed in the 1990’s. Consumers care more about design than ever so why not make it a priority? Using a clean, high-quality design is critical to effectively communicate your product or service, and what it offers.
Many of our customers don’t have design talent in-house, and even if they do, they’re often asking us for resources on how to design an effective postcard. While there is an abundance of resources online for high-quality email templates and best practices, there isn’t one for direct mail postcards. Today, we’re changing that.
An easy to use postcard design tool
Mailjoy started as a simple tool to run postcard campaigns with graphic designs you either upload or create in HTML, but we knew the real value was in helping businesses design a beautiful postcard that converts while in the browser. All this should be done without the need to hire a designer or search the web for examples. With our new postcard design tool, you can create beautiful designs in minutes. Either use one of our templates or customize them to your liking.
Templates, templates, templates
Design inspiration is everywhere with our customizable templates. Templates fall into two types: basics and themes. Basics are premade layouts to inspire you, while themes are professionally designed postcards for specific industries like say real estate. Themes feature high-resolution imagery that is guaranteed to print well. Each week we’ll be rolling out new designs, and we’re relying on community feedback to help drive what sorts of templates we should be creating. Each postcard size offers a different selection of templates.
Personalization in seconds
Our postcard design tool makes it easier than ever to personalize postcards with merge tags. The next time you start editing text, simply click merge tags for a wide range of data to use in your design. And remember, you can merge any data you upload with your recipients. Personalization is only available for targeted mail campaigns.
Local mail is now publicly available
Our second product, Local mail, is now publicly available. The next time you create a campaign, you’ll be able to choose between targeted or local mail campaigns. Local mail campaigns let you mail a whole zip code or specific delivery routes without having to provide a mailing list. It’s perfect for consumer companies that are running campaigns primarily focused around geography rather than other kinds of targeting. You can learn more about Local mail campaigns here.