Managing customer, prospect, and member data is essential for any direct mail campaign. But it can be time-consuming and frustrating to have to export data from other tools like e-commerce stores or CRMs every time…
Designing the perfect postcard is a combination of great copy, imagery, data for personalization, and a call-to-action. Since we launched our self-service design tool, we’ve learned a lot about what we can do to make…
Direct mail is far from obsolete. In fact, recent changes in technology have made it a powerful tool to match the personalization and more data-driven techniques of digital marketing. Did you know that print campaigns…
A postcard’s design is an essential element in a mail campaign, but yet the majority of direct mail postcard campaigns sent by companies today look like they were designed in the 1990’s. Consumers care more…
Marketers today rely on data to personalize content, measure results, and improve future marketing efforts. Email marketing is a well-known path with plenty of well documented best practices. Direct mail, which has traditionally been viewed…
Direct mail isn’t just used by local businesses. Startups across a variety of industries use direct mail postcards for different purposes. Some use it for acquiring new customers, while others use it to reengage existing…
Mail is something nearly everyone gets, but not all mail is created equal. While some mail may be personal in nature, many companies use mail as a marketing channel — aka direct mail — to…
Buying or renting a mailing list is an investment. With targeting being an essential element of a direct mail campaign, it’s important that the data quality for your target audience is high. At Mailjoy, we…
In the digital world, how to build an email list is well documented with 1000’s of people weighing in on different tactics. On the physical side of things where real tangible mail and physical addresses…
Last month, we rolled out a new feature to let you personalize every postcard with some of the data associated with each recipient. It supported basic personalization for things like a recipient’s name or the ability…
